Publication of results estimated: early 2027
Understanding what exists to build a local, coherent and sustainable brewing sector on the scale of the Greater Region.
Part of the project will consist of analyzing the elements of the current sector through various socio-technical-economic studies in order to better understand it and thus contribute to its development.
This page lists the actions that will be carried out in this framework.
CURRENT STATE OF THE BREWING SECTOR IN THE GREATER REGION
Production stakeholders
- Production of brewing barley and hops at the territorial level
- Tonnages produced
- Varieties cultivated
- Production methods
Logistics
- Identification of cooperatives and collection operators
- Organization of raw material flows
Processing stakeholders
- Raw material packaging methods
- Quantification of brewed volumes
- Current raw material supply for brewers
What is it for?
This study constitutes an essential working basis for identifying the strengths and weaknesses of the current sector, and for promoting better coordination between the different stakeholders in the territory.
STUDY OF MARKET POTENTIAL FOR SUPPLY
Publication of results estimated: early 2027
A potential market study will be undertaken: craft brewers will be surveyed in order to have a precise diagnosis of their interests and needs for sourcing organic and local malts and hops.
This study aims to better understand the reality on the ground and to adapt future production capacities to brewers’ expectations.
Target audience:
craft brewers
Topics covered:
volumes, quality, logistics, supply regularity
THE BEER DRINKER IN THE GREATER REGION
THE BEER DRINKER IN THE GREATER REGION
Publication of results estimated: early 2027
In parallel with the previous study, a survey of a consumer panel in the Greater Region will be conducted to better understand their purchasing habits, trends and thus better evaluate the potential market.
This survey complements the analysis on the producers and brewers side by providing insight into demand and usage.
THE BEER DRINKER IN THE GREATER REGION
Publication of results estimated: early 2027
Based on the studies above and in consultation with operators, a strategic support plan for the cross-border organic brewing sector will be established.
